UI and UX Design

A clean UI and intuitive UX are our ways to respect the user. We believe in users who invest their time on our software.

We see users as real people and not as a distant target audience or some other type of objective. When you can sympathize with the user, and approach any of their issues with compassion, you do everything you can to fix their pain points.

Cutting corners in the UI and UX development process can lead to compromised user experiences that undermine the entire foundation of the software. If UX is not carefully planned out it becomes random, but still a pattern a user is supposed to somehow learn and adapt to. We've seen how these haphazard non-optimized UX patterns can get repeated and duplicated in the software user interfaces and product models. We want none of that.

In our SDLC cycle the UX/UI work carries through the entire process; from research to product prototyping; and from all layers of quality assurance to finalizing each development milestone. It is never too late to fix an UX issue, but it is better to address it early, before it starts multiplying and living its own life.

On an objective level, typically from the technical standpoint, a feature on the web and mobile might be functioning properly. However, if users encounter trouble using the feature, or even locating it, we can argue that the system can be regarded broken. Users need to be able to understand the application's purpose and  functionalities, use it without errors, objective and subjective, and enjoy the process.

Scalable UI Design

We tend to focus on data scalability. User Interfaces need to be scalable too. The application needs to be able to grow and expand without a complete re-design. We should establish "NOW: but also how the application can scale its UIs, say 4 years from now.

Responsive UI Design

UI design needs to create a consistency between desktop, tablet and mobile user experience, while focusing on lessening the cognitive load for the user in a specific device. We need to think focus on establishing how much information a user can take in within one view.

Customizable Experiences

Users prefer to be in charge of their content; getting a user invested on their content makes them also more likely to use the software. Allowing the user to customize their Dashboard is one way to get the user invested on using the software. A user in the driver's seat makes a happier customer.

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